Our brands
One house, two rice brands, one standard of quality
DaaHeritage Rice
Premium basmati & extra-long grain — for buyers who lead with quality.
DaaPrime Rice
Everyday non-basmati value — for wholesale, institutional & bulk supply.
Two brands, built for two very different buyers
Saremco Impex Private Limited built its rice portfolio around a simple idea: different markets need different rice. Rather than stretch one label across every grade, we created two focused brands — each with a clear promise, a defined buyer, and its own place on the shelf.
DaaHeritage Rice carries our premium basmati and extra-long grain varieties. DaaPrime Rice carries our value-focused, everyday non-basmati range. Both are milled, graded and packed to the same export discipline — the difference is the market they serve, never the standard we hold.
Saremco Impex — Daa Rice
One Processing Facility · One Quality Standard
Premium range
4 basmati & extra-long varieties
Commercial range
3 everyday non-basmati varieties
DaaHeritage Rice
Built around basmati aroma, long-grain quality and export-grade presentation.
DaaHeritage is the range we recommend for premium retail, hospitality and discerning import buyers who lead with quality. It brings together the flagship Super Kernal Basmati and the celebrated 1121 family — raw, steam and sella — each selected, aged and milled to preserve fragrance and deliver grains that stay light, separate and full-length after cooking.
Where a buyer’s brand is judged on the plate, DaaHeritage is made to carry it — from fine-dining kitchens and HORECA supply to premium supermarket shelves and export retail packs.
Signature aroma
Naturally aromatic basmati with a delicate, nutty fragrance.
Extra-long grain
Among the longest grains available — elongates without breaking.
Premium grade
Tight tolerances: 2% max broken, 1% max admixture.
Retail-ready
Export-grade presentation, from 1kg retail to 50kg packs.
7.0–7.5
Super Kernal Basmati
Flagship aromatic basmati
8.0–8.2
1121 Kainat
Extra-long raw white
8.0+
1121 Steam
Steam-processed, firm
8.0+
1121 Sella
Golden parboiled
DaaPrime Rice
Built for everyday use, wholesale supply and cost-sensitive international markets.
DaaPrime is the range we recommend for bulk buyers, institutional supply and value-focused distribution. It brings together Pakistan’s most widely traded non-basmati long-grains — 386, IRRI-6 and IRRI-9 — chosen for dependable yield, clean white appearance and consistent results across large cooking batches. Where price, reliability and volume decide the order, DaaPrime delivers — for commercial kitchens, catering, institutional supply and price-sensitive export markets that need a rice they can count on, shipment after shipment.Strong value
Economical, all-purpose rice with high, dependable yield.
Consistent batches
Reliable results across large-scale, repeat cooking.
Bulk & institutional
Made for catering, canteens and food-service volume.
Export-ready volume
5–50kg bulk bags for wholesale and distribution.
6.2–6.6
386 (PK-386)
Long-grain everyday
6.0–6.4
IRRI-6
Trusted value staple
6.0–6.3
IRRI-9
Reliable yield
DaaHeritage or DaaPrime, at a glance
| ● DaaHeritage Premium Range | ● DaaPrime Commercial Range | |
|---|---|---|
| Best For | Premium retail, hospitality & discerning import buyers | Bulk buyers, institutional supply & value distribution |
| Rice Type | Aromatic basmati & extra-long grain | Non-basmati long-grain staples |
| Grain Length | 7.0–8.2 mm+ (raw) | 6.0–6.6 mm |
| Broken Grains | 2% max (premium grade) | 5% max |
| Varieties | Super Kernal, 1121 Kainat, Steam, Sella | 386, IRRI-6, IRRI-9 |
| Packaging | 1, 5, 10, 25 & 50 kg retail-to-bulk | 5, 10, 25 & 50 kg bulk & wholesale |
| Leads On | Aroma, length & presentation | Value, yield & consistency |
Two labels, one quality backbone
Own processing facility
In-house cleaning, grading, sorting and milling in Pasrur, Punjab.
Strict quality control
Consistent standards checked at every stage of production.
Export documentation
Certificates, compliance and shipment paperwork handled for you.
Private label & OEM
Custom packaging on either brand for distributors and chains.